When you are in the middle of a chronic illness, two things are almost always missing: the money to try something different, and the community to remind you that you are not alone. Hoff's Heroes exists for both.
How it works
We accept nominations on a rolling basis. Our team sits down with each nominee — in person when we can, on video when we can't — and learns their story: what they're facing, what they've tried, and what they want to try next.
Then two things happen. First, we share their story. Working with a professional production team, we produce a short film in partnership with the hero and their family — a piece of their journey, told the way they want to tell it. Second, we award them a wellness grant of $10,000 to $20,000 toward a specific health goal they define. That might be an integrative clinic, a retreat, a home-gym setup, a nutrition program, a specialist outside their insurance network, a caregiver, an adaptive device — their choice, their plan.
What we mean by "hero"
Not someone who is winning. Someone who is trying. The people we've met along our own journey — the ones who keep choosing to believe something can still change — have been the single biggest source of hope for us. Hoff's Heroes is how we pass that hope forward.
“Every hero we've met has taught us something we couldn't have learned any other way. The grants are our thank-you.”
Who can be nominated
- Anyone living with a chronic illness — progressive, autoimmune, rare, or undiagnosed.
- Individuals, caregivers, or families supporting a loved one.
- Any age. Any state. Any background.
- Self-nominations are welcome and encouraged.
What grants cover
- Integrative and functional-medicine clinic intensives
- Wellness retreats, detox programs, and healing centers
- Nutrition coaching, specialty foods, and home kitchen setups
- Breathwork, sauna, cold therapy, or hyperbaric equipment at home
- Specialists outside of conventional insurance coverage
- Caregiver relief, adaptive equipment, accessibility modifications